There are many words flying around today, all of which relate to logo and identity design. We’ve isolated some of the most common catchwords to help you use the right word at the right time.
So what is a logo? It’s slang for logotype, which usually refers to a company signature or mark. It derives from the Greek, logos, or word.
In graphic design parlance, the word marks properly refers to the broad group of designs that are used as corporate signatures. Marks without type are called symbols, but symbols used to communicate (like traffic signs and on restroom doors) are really pictographs.
When marks are wholly typographic, they can be lettermarks, wordmarks, or monograms, which are usually initials or abbreviations, or logos, which may be entire words or the company name. When symbols and logos are used together, they are referred to as combination marks. And when any of the above are registered and protected by law, they are referred to as trademarks.
In publishing, many people use the words logo or masthead to refer to the publication’s name on its cover, but the correct term (especially in reference to newspapers) is really nameplate or banner. And a masthead, or staff box, is a column of type that lists the publishers, owners, staff members, and address and phone numbers.
Tip: To be safe, use mark or identity when referring to a company’s logo; use nameplate to refer to a publication
Logotype is an inseparable part of the every organization’s Image. The logo is one of the most important aspects of the company’s brand. Its shapes, colors, fonts and images will perfectly identify your activities and allocate your business from other competitors.