The aim of this article is to study the relationship between logo and brand features in today?s business world. Brand -A name given to a product, services or concept that is distinguished from other products and services or concepts. Brand identifies items to differentiate them from goods of competitive. A brand is an intangible identifying mark and image. Brand is an image or symbol that created to represent a products or services.? Brand is often expressed in the form of Logo. Logo means a design for immediate brand?s recognition. Logo can be effect of a brand. Logos are meant to represent company?s brand. Most of us are little unclear when say brand is more than a logo. A logo is one aspect of a company?s brand. A logo should be created in a way that stands out and easily recognizable amongst all others brands. Your logo plays very crucial role in your company?s branding efforts.

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